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This study examines how feminist activists in Ghana and Nigeria utilize digital media to challenge gender inequality and reframe public discourse. Drawing on African feminist theory and employing Feminist Critical Discourse Analysis (FCDA), the research examines case studies of digital activism campaigns, online discourse, and health advocacy initiatives that mobilize resistance against gender-based oppression. Data were collected through scraping of social media posts on digital feminist discourses via screen captures and archiving. Findings show that Ghanaian and Nigerian feminists strategically use digital media to amplify women’s voices, confront sexual violence, and advocate for reproductive and health rights. These communicative practices disrupt patriarchal discourses, reimagine African womanhood as politically active and self-defining, and facilitate intercultural communication by translating global gender justice narratives into localized forms of resistance. Overall, the study demonstrates how feminist resistance in these contexts is historically grounded, socially transformative, and expands African feminist scholarship by highlighting digital media as a tool for agency, solidarity, and social change.

Despite a growth in scholarship on feminist and gender advocacy in Ghana, little attention has been paid to how non-governmental organizations (NGOs) have leveraged digital platforms to communicate. Using African technocultural feminist theory (ATFT), we analyse NGOs’ digital communications, paying attention to how they use these platforms to define their organizational identities while challenging gender stereotypes. We argue that although NGOs use digital platforms to communicate, their praxis may not necessarily be accessible to the communities with which they work; these platforms enable them to share their women’s empowerment programmes with other stakeholders while bringing awareness to issues affecting marginalized people in these communities. This study presents practical strategies for effectively communicating gender advocacy in the Ghanaian context and beyond.

In this blog post, Zia explores how "YouTube travelers practice a quiet kind of people-to-people diplomacy, drawing thousands of viewers with each video uploaded reshaping perceptions more effectively than any official campaign. What’s more, though, they also construct new illusions: realities filtered through framing and imagery where the line between representation and reality begins to blur as without a single policy statement, YouTubers have reframed the post-conflict country as a destination of beauty and normalcy."